Messem: old-school reliability from a modern company
A short and sweet history
Messem was founded in 2012, but has a much longer history in the production and marketing of frozen strawberries. This history starts in 1996, when one of the first strawberry-freezing facilities in Morocco was constructed near Larache, surrounded by the strawberry fields of the Maghreb. Here, SVZ (Messem’s predecessor) partnered with Felgar to help Morocco become a key supplier of frozen strawberries to the European food industry.